We have very much enjoyed working with Jodie and the team. We have found them to be extremely creative, providing us with imaginative concepts which captured our ideas beautifully. They often go above and beyond to make sure deadlines are met and have an extremely keen eye for detail. I was impressed with their professionalism and above all, they delivered what they had promised.

–

Having worked with the RWA on a public consultation process addressing brand perception and future direction, we were invited to pitch and subsequently won the design and production of the RWA magazine.

Inspirational editorial content, characterful creative feel and bespoke format were designed giving it a strong identity and growing reputation, a huge leap towards their goal of being the leading arts magazine of the South West.

–

Brilliant. Brilliant. Brilliant. Brilliant. The fourth edition of RWA Art.

I have picked up my copy and in the two days either side I have received editions of the RA magazine and the Art Fund magazine. There is no doubt to my mind which looks classiest, newest, most interesting. RWA Art. Richard – your deft editorial touch and Jodie – your design and layouts are pure poetry. It absolutely shows what can be done if you have the courage and vision you have given us.

Simon Baker
RWA Trustee

–

Annual Reports

10 years. 20 books. 1 online. 

We developed the two-books-in-one reporting format to separate the want-to-read from the have-to-read, the story from the numbers.

Each year we developed a different theme to embody Simplyhealth through their customers, their people, their charitable giving. We put the customer at the heart of the organisation. We wanted to show people, not tell people who Simplyhealth are and what they do. We met, photographed and filmed Simplyhealth customers, sharing their experiences through their eyes, their words. And we won a gold PRide award on the way. Moving online, we created simple, well considered design and functionality, nine films, thirteen animations and a wealth of photography positioning Simplyhealth’s first online Annual Report as a leader in online reporting.

–

We reviewed and created a sustainable approach for
our Report and Accounts and consulted with Jodie and the team over format and design. The resulting ‘two book in a wallet’ format, which had room for consistent design and new creative concepts each year, was a winner with both our voting members (85% of whom expressed their approval across a range of criteria) and also the Chartered Institute of Public Relations.

We entered their PRide Awards and were delighted to be awarded ‘gold’, with the judges describing it as a “highly polished piece of literature”. Thank you!

Sara Brown
Simplyhealth Communications Manager

–

Because Zurich are moving away from IFAs, they now need to speak directly to consumers. To help engage this new audience we produced a number of lifestyle films covering many subject matters, including interviews with the famous 606 club owner and musician, Steve Rubie. These films helped direct the audience to an online magazine which cross sells Zurich products.

–

To tease out their true personality we designed a book to reassure the reader, being oneself is all Simplyhealth is expecting during an interview, as an individual’s take on a situation is a highly regarded asset. Colour therapy and Rorschach inkblots are used to prompt the individual to consider who they are and why this job is important to them. It’s a book of self discovery. We also designed graduate recruitment collateral, a booklet and DVD.

The films help to convey Simplyhealth’s values and set a standard for a new method of representing employees. We created rotoscoped individuals, which later were developed into the Simplyhealth landscape.

–

We created the IF campaign – In Front – to demonstrate Denplan’s thought leadership in NHS contract issues. The aim was to engage dentists, informing them about contract reform and asking them to consider how future changes could impact their patient care, practice and profitability and how Denplan could help them navigate each scenario.

We created a bold, memorable, typographic approach with intelligent, thought provoking copy. The campaign encompassed a wide mix of activity from trade press advertising, PR and social media to seminars and research. It achieved high levels of engagement and a great social media response resulting in us featuring dentists’ input in later ads to maintain momentum. The campaign was recognised in the recent FMC awards, winning ‘Marketing Campaign of the Year’. 

–

They really took time to immerse themselves in our business and brand. A creative team that really thinks about our objectives, and produces great ideas combined with finely crafted design and copy that stands-out.

Richard Ward
Head of Marketing

–

We designed a hardback book to support Bristol’s bid to become the UK’s first European Green Capital City. A bid which they subsequently won. The book celebrates Bristol as a city at the leading edge of environmental innovations. It seeks to inspire and challenge its leaders and citizens to come together and provide a high-quality, equitable, low-carbon city for all.

–

They provided an impeccable design service for our book project. They are innovative, creative, accurate and thorough, I highly recommend working with Jodie and the team and look forward to working with them again very soon.

Lyn Hemming
Sawday’s Fragile Earth

–

We worked with the Fortes from the start, they asked us to create a brand for their new venture into gelato. Gelato bars are relatively new to the British market but immersing ourselves in the sector, researching the competition (it’s a tough job) we discovered that it was in fact quite crowded with companies rolling out the same offering time after time.

We carved a new space. A unique space. A space built on emotion. We conceived the name Swoon from the feeling you get when your taste buds connect with your brain as you experience their delicious marriage of flavours, together with the relationships made, chemistry sparked when bringing people together over gelato. A precious hour with friends. A family celebration. A first date. Gelato made with love and laughter to lift your spirits. Gelato to fall in love with.

We created all brand collateral from the moment you walk past the store: brand mark, brand patterns, brand language and stories, store signage, window displays, awnings, A-frames, menu boards, in-store wall art, coffee cups, sticketti sticks, packaging, napkins, stickers, uniforms, website. Swoon’s web traffic grew exponentially in the first week, they are talked about all over town. So far so Swoon. The queues out the door speak for themselves.

–

Beyond Magazine

We created a design led, visually impactful style and captivating editorial content to give Beyond magazine stand out and position it as a must-read, must-keep among quarterly corporate publications.

–

Fable
First floor
22 West Mall
Clifton
Bristol
BS8 4BQ
–
0117 914 5534
–
talktous@we-are-fable.co.uk
–
Google maps
–

A sensational attention to detail , polished and professional.

David Roy Green
WHEN

–

Tactile mechanical word play that we just couldn’t resist when we were asked to design the show catalogue for the RWA’s 159th Open exhibition. Dynamic typography, visually and verbally compelling artists’ showcase and sector sign-posting built on the ‘sold’ red dot champion the main players and up and coming under dogs in this engaging little book that speaks to you in an enticing little voice – go on, buy me, do it now, get there first.

–

Our charitable story

Having helped Simplyhealth articulate their purpose: Helping people make the most of life, Our charitable story was the first piece of collateral to embody this.

We went on a road trip – meeting, filming, photographing and interviewing some of the 823,000+ people who benefit from Simplyhealth’s charitable giving each year, together with some of the employees who help make this happen. Human stories, raw moments, changed lives.

One tactile book, ten compelling online films bringing Simplyhealth’s purpose to life, bursting with people making the most of life.

–

Do Humans Dream of Electric Cars?

We worked with Sustrans and Sawday’s to create a strikingly designed book telling the story of sustainable travel. Ninety six beautifully crafted pages showing how you can help change your world, foreword by Adam Hart Davis.

–

I salute you for the Sustrans book! It is huge fun, dynamic in design and altogether a new way of looking at this. Well done!

Alastair Sawday
Sawday’s Fragile Earth

Embodying the Freeview offer was the basis for this campaign, everything was yours to watch for a big fat zero – music, films, entertainment, all for a one off purchase when you buy the box and zero monthly charges for life.

–

Steve Sherwood is an interim management consultant. He helps companies through a period of cultural change. He works alone, people commission his expertise. We wanted his brand to be all about him. His identity is inspired by the concept of alchemy. We used metallic foil block printing to enhance the feel.

The website is based around a conversation with Steve, it is very much about him and what he can do for you, it is typographically animated and full of character and enthusiasm.

–

I have had the pleasure of working with Jodie and the team on a number of creative projects over the last 3 or 4 years. I have been a corporate customer and a ‘one man band’. No matter how big the task, they consistently produce high quality design that interprets and encapsulates the brief with air and creativity, and always in partnership with the client. They are totally professional, diligent and honest, not frightened to have fun and I love working with them.

Steve Sherwood
Sherwood Interim Management

–

Creation and development of group wide culture concept, real life communicating who Simplyhealth are, the reason they do what they do. Short films to accompany the book, values communicated to employees, by employees. A true reflection of Simplyhealth people.

–

Brand and book addressing positive action to prevent a global food crisis. Simple actions that we can all take on a daily basis. We created a unique graphic on each page which build into a message on the fore edge, a quirky design detail that elevates the book feel.

–

Developed with DK, this viral was produced to raise awareness of the new DK book of Star Wars lego. The lego Deathstar features on the front cover of the book, and as the biggest lego model we decided to blow it up. Using a 1000-frames -a-second high speed camera, we filmed the destruction of the Deathstar.

–

After winning a three way pitch we designed and produced the Youth Justice Board’s Case Management Guidance and National Standards resource books. We created a new visual language and content hierarchy to aid accessibility and understanding.

–

Jodie has been a joy to work with. She has a rare talent that combines conceptual flourish and visual verve with very fine attention to detail. This, together with her concern for the user’s experience and her mechanical insight, have helped to take the Youth Justice Board’s publications to another level.

James Togut
Youth Justice Board

–

Zurich Large Case Underwriting approached us to help communicate the issues addressed by their underwriting team. To achieve this, we produced material emphasising the challenges faced in a way that is entertaining and engaging.

A smashing TV was used for a case study featuring a rock star. 

–

The identity was created from the words ‘Drop of Sunshine’, the perfect metaphor to describe the warm feeling you get when engaging with Simplyhealth. It was borne from the immense energy and vibrancy of the Simplyhealth team and the way they connect with their customers.

Having won a credentials pitch, the first stage of the Simplyhealth brand identity project was to work closely with them, consulting with all departments and levels of staff to get a true insight into the company and define the foundations of the new brand.

We created extensive brand guidelines covering brand definition, identity usage, collateral guidelines and endorsement branding. The guidelines were just that, guides that could be followed, bent and occasionally broken to allow the brand the space it would need to live and breathe. Typography and copywriting were comprehensively addressed to ensure a varied yet consistent brand voice – each brand message would feel like Simplyhealth talking. The colours are a major part of the brand so we made more of them than usually expected. We gave each a living name to embody the spirit of the brand platform. Setting a temperature range for the photography gave us a good contrast to the strong brand colours.

–

Brand mark and awareness campaign concepts to launch Council Connect and position as an easy, convenient service, fitting in to everyday life.

Brand mark was created from interconnecting quote marks to emphasise the easy dialogue between citizen and council.

–

We created the campaign ‘defining the colours of creation’ to position GMG as the most successful independent colour management solutions provider in the world. Matching nature is the highest achievement, to control the colours of nature is to own them.

–

The only piece of collateral to be taken into the new brand when FrontierMedex were bought by UnitedHealthcare Global, the first issue under the new brand had a big job: to communicate the UnitedHealthcare Global offer both internally and externally. Enabling businesses to go where they can grow through a multi-local approach, the theme was healthcare everywhere. We created a series of four covers for issue one to increase stand out.  Design and illustration work together to showcase engaging and intriguing articles that leave you wanting to find out more.

–