For companies operating in remote and dangerous environments, specialist local medical skills can be hard to come by. FrontierMEDEX was an innovative new company providing medical support and infrastructure to organisations and individuals working around the world.
They asked us to design them a magazine – a magazine that would also empower and motivate their own people – that was not just about the world of FrontierMEDEX but about the world we all live in.
It was an exciting project and one that called for a bold and intelligent approach.
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We decided to call the magazine Beyond, to reflect FrontierMEDEX’s pioneering reach. And to demonstrate the far-flung nature of the company’s operations, we felt that the design should be equally as exciting and unconstrained.
To do this, we used a mix of illustration and photography together with a wide range of type styles to give a sense of energy and to keep the reader engaged. And throughout the project we worked closely with the writer and illustrator to make sure that we were all working to the same vision.
It was important that the magazine was informative as well as entertaining, so we interspersed compelling interviews and editorial along with security intelligence about current and emerging global hotspots. The idea was for FrontierMEDEX to be seen as experts in their field – the reassuring voice of authority with their finger firmly on the international pulse.
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The magazine was an all-out success. By creating a design-led, visually impactful style and captivating editorial content, Beyond achieved the much-desired stand out. And we had helped to position it as a must-read, must-keep among quarterly corporate publications.
We had also succeeded in showing how FrontierMEDEX could offer a unique solution to international companies operating in some of the most remote or hostile parts of the globe. So much so, that when FrontierMEDEX were bought out by UnitedHealthcare Global, Beyond magazine was the only material taken forward as part of the new brand.
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