We worked with the Fortes from the start, they asked us to create a brand for their new venture into gelato. Gelato bars are relatively new to the British market but immersing ourselves in the sector, researching the competition (it’s a tough job) we discovered that it was in fact quite crowded with companies rolling out the same offering time after time.
We carved a new space. A unique space. A space built on emotion. We conceived the name Swoon from the feeling you get when your taste buds connect with your brain as you experience their delicious marriage of flavours, together with the relationships made, chemistry sparked when bringing people together over gelato. A precious hour with friends. A family celebration. A first date. Gelato made with love and laughter to lift your spirits. Gelato to fall in love with.
We created all brand collateral from the moment you walk past the store: brand mark, brand patterns, brand language and stories, store signage, window displays, awnings, A-frames, menu boards, in-store wall art, coffee cups, sticketti sticks, packaging, napkins, stickers, uniforms, website. Swoon’s web traffic grew exponentially in the first week, they are talked about all over town. So far so Swoon. The queues out the door speak for themselves.