10 years. 20 books. 1 online.
We developed the two-books-in-one reporting format to separate the want-to-read from the have-to-read, the story from the numbers.
Each year we developed a different theme to embody Simplyhealth through their customers, their people, their charitable giving. We put the customer at the heart of the organisation. We wanted to show people, not tell people who Simplyhealth are and what they do. We met, photographed and filmed Simplyhealth customers, sharing their experiences through their eyes, their words. And we won a gold PRide award on the way. Moving online, we created simple, well considered design and functionality, nine films, thirteen animations and a wealth of photography positioning Simplyhealth’s first online Annual Report as a leader in online reporting.
We reviewed and created a sustainable approach for
our Report and Accounts and consulted with Jodie and the team over format and design. The resulting ‘two book in a wallet’ format, which had room for consistent design and new creative concepts each year, was a winner with both our voting members (85% of whom expressed their approval across a range of criteria) and also the Chartered Institute of Public Relations.
We entered their PRide Awards and were delighted to be awarded ‘gold’, with the judges describing it as a “highly polished piece of literature”. Thank you!
Simplyhealth Communications Manager