To tease out their true personality we designed a book to reassure the reader, being oneself is all Simplyhealth is expecting during an interview, as an individual’s take on a situation is a highly regarded asset. Colour therapy and Rorschach inkblots are used to prompt the individual to consider who they are and why this job is important to them. It’s a book of self discovery. We also designed graduate recruitment collateral, a booklet and DVD.
The films help to convey Simplyhealth’s values and set a standard for a new method of representing employees. We created rotoscoped individuals, which later were developed into the Simplyhealth landscape.