The identity was created from the words ‘Drop of Sunshine’, the perfect metaphor to describe the warm feeling you get when engaging with Simplyhealth. It was borne from the immense energy and vibrancy of the Simplyhealth team and the way they connect with their customers.
Having won a credentials pitch, the first stage of the Simplyhealth brand identity project was to work closely with them, consulting with all departments and levels of staff to get a true insight into the company and define the foundations of the new brand.
We created extensive brand guidelines covering brand definition, identity usage, collateral guidelines and endorsement branding. The guidelines were just that, guides that could be followed, bent and occasionally broken to allow the brand the space it would need to live and breathe. Typography and copywriting were comprehensively addressed to ensure a varied yet consistent brand voice – each brand message would feel like Simplyhealth talking. The colours are a major part of the brand so we made more of them than usually expected. We gave each a living name to embody the spirit of the brand platform. Setting a temperature range for the photography gave us a good contrast to the strong brand colours.