We created the IF campaign – In Front – to demonstrate Denplan’s thought leadership in NHS contract issues. The aim was to engage dentists, informing them about contract reform and asking them to consider how future changes could impact their patient care, practice and profitability and how Denplan could help them navigate each scenario.
We created a bold, memorable, typographic approach with intelligent, thought provoking copy. The campaign encompassed a wide mix of activity from trade press advertising, PR and social media to seminars and research. It achieved high levels of engagement and a great social media response resulting in us featuring dentists’ input in later ads to maintain momentum. The campaign was recognised in the recent FMC awards, winning ‘Marketing Campaign of the Year’.
They really took time to immerse themselves in our business and brand. A creative team that really thinks about our objectives, and produces great ideas combined with finely crafted design and copy that stands-out.
Head of Marketing